
The problem
Purchasing at a distributor is one of the hardest jobs in the business


Everything keeps changing

The tools can’t keep up

The worst of both worlds
How Lantern works
Forecasting, stocking, and purchasing in one workflow.
Lantern turns your data into forecasts, stocking levels, and ready-made orders that your buyers can review and send out.
Data and ML Models
A custom machine learning model for every distributor.
Lantern combines your sales, inventory, and purchasing data with relevant external signals. We prepare and structure that data, then build models tailored to your products and locations, so your buying plan reflects how your business actually works.
Demand forecasting
Different demand. Different forecasts.
Steady sellers, seasonal peaks, and sporadic orders need different forecasts. Lantern learns demand for every item and location, adapts as new sales arrive, and carries relevant history forward as products change so each branch buys against its own forecast.
Steady demand
Seasonal demand
Sporadic demand
- Sales history
- New sales
- Previous forecast
- Current forecast
- Forecast range
Lead time forecasting
Order before delays become shortages.
Lantern learns from your purchase and delivery history to forecast how long replenishment will take. As supplier lead times get longer or less predictable, your stocking recommendations adjust to help keep customers supplied.
Steady lead times
Longer lead times
Variable lead times
- Earlier receipts
- Latest four receipts
- Next order forecast
Illustrative forecasts and order examples.
Putting it all together
One-click purchase orders. Ready-to-go transfers.
Lantern checks stock across your network and what’s already on order, then accounts for pack sizes, supplier minimums, and freight targets. Buyers get a clear recommendation to buy, transfer, or wait, with orders ready to review and send to the ERP.
Forecasts + business rules
Forecasts
- Demand
- Branch A: 130 · Branch B: 50 units
- Lead time
- 14 days
Inventory on hand
- Branch A
- 10 units
- Branch B
- 90 units
Business rules
- Buy packs
- 20 units
- Supplier minimum
- $1,000
- Free freight
- $2,000
Recommended plan
Transfer 40 · Buy 80
Ready-made orders
Purchase order
✓ Pack size met ✓ Minimum met ✓ Free freight
Purchase order created
Transfer order Ready
Transfer order created
We work with any business
Built for the way your network operates.
Direct supplier deliveries, distribution centers, regional hubs, and independent branches all fit into one connected plan. Lantern accounts for how stock moves between locations, so purchase and transfer recommendations follow the replenishment routes your business actually uses.
Direct
- Supplier
- Branch
DC
- Supplier
- DC
- Branch
Hub and spoke
- Supplier
- DC
- Branch A
- Branch B
Branch A replenishes Branch B
Testimonials
Why distributors choose Lantern
Get started
See the impact before you commit
01
Book a demo
See how Lantern works for your business.
02
Free proof of concept
See the impact using your own data.
03
Simple pricing
One monthly fee. Cancel anytime in the first 6 months.
Your ERP.
A smarter way to buy.
Lantern connects to the systems your business runs on. Bring your data into one buying plan, then send approved orders back to your ERP.
Connected to leading distribution ERPs
- Implementation
- Free
- Time to go live
- 6–8 weeks
- Setup by our
- Silicon Valley Engineers
Our team
The people behind Lantern
We began at Stanford, where we set out to study distribution. Hundreds of conversations with distributors later, one thing was clear: buyers were doing an incredibly hard job with dated tools. We built Lantern to change that.

Matt Rojas
CEO
Matt’s father worked at a distributor, and Matt grew up seeing the hard work behind every order. That respect for the industry drives everything he does at Lantern.

Conor Leen
President
Conor travels all over America visiting distributors and asks every one of them the same question: what’s your biggest challenge? Their answers shape Lantern.

Jay Shitole
CTO
Jay spent five years leading Walmart’s applied AI lab in Silicon Valley, building demand forecasting models at massive scale. That expertise powers every forecast Lantern makes.
Our advisors
We’re guided by an advisory board of 15 distribution leaders. Between them, they’ve run and advised some of the most respected distributors in the country.

Bart Tessel
Chief Innovation Officer @ NAW

Christian Baca
ex-VP of Sales @ Rheem Northeast Distribution

Colin Dees
Founder @ Dees Consulting

Corbin Griffith
ex-Director of Purchasing @ Northeastern Supply

Ian Heller
Co-Founder and CSO @ Distribution Strategy Group

Jason Bader
CEO @ The Distribution Team

Jonathan Bein
Managing Partner @ Distribution Strategy Group

Julian Francis
ex-CEO @ Beacon Building Products

Keith Hubbard
ex-CEO @ PACE Supply

Konrad Konarski
Chairperson @ AI Applied Consortium

Mike Marks
CEO @ Indian River Consulting

Nick Pericle
Founder @ Tenexity

Paul Kennedy
CEO @ DSG

Pierre Barbeau
CEO @ Moblico

Warren Chaiken
ex-CEO @ Almo


































